BSkyB has announced that its flagship Sky+HD service will be available at half price throughout October. Both new-and-existing customers will be able to upgrade to its HD service at a cost of £75 - down from the normal £150.
The offer, available from today, will coincide with the upcoming launch of seven additional HD channels.
Sky will be hoping the special offer is able to entice customers to its HD package. Having launched in May 2006, Sky announced 498,000 HD subscribers some 25 months later. In comparison, the rival free-to-air service from Freesat has recorded 100,000 customers in its first five months.
Though the half-price offer has obvious appeal, it isn't without its drawbacks. In order to qualify, customers must subscribe to a 12-month HD viewing package with prices starting at £27 per month.
Official product page: Sky.com
