Published: Friday 16th January, 2009 | Author: Parm Mann
Companies: Philips (All Philips content)
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email to a friendJames Sherwood of The Register reports:
Film fanatics rejoice, because Philips has premiered the world’s first cinematically proportioned telly.
Many existing 52in HD TVs have a 16:9 aspect ratio, but Philips' movie monster has a 21:9 aspect ratio. This not only makes the screen look even more rectangular, but also ensures that films fill the entire screen without letterbox strips.
As a result, movies can be enjoyed “as the director intended”, Philips claimed. Everyday telly and games can be stretched or cropped to ensure it always feels like you’re at the cinema - and, we hope, letterboxed.
The screen’s complemented by Philips' established Ambilight lighting system, providing three lights behind the telly – on the left, right and top – to project ambient glows onto the rear wall.
Colours change according to what’s on screen. For example, an aura of red lights may appear during a gruesome murder, while a green glow would accompany actors walking through woods.
It’s worth noting that Ambilight is a fairly old technology. Philips' newer edition of the technology, Aurea, which doesn’t feature on this model, adds the same lighting system into a TV’s frame.
Philips' Cinema 21:9 TV will be available in the UK this Spring, but its full specifications and price haven’t been announced yet. It doesn’t come with popcorn, though.
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