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Nokia begins no-charger trial in an effort to keep green

by Parm Mann on 19 January 2009, 11:38

Tags: N79 Eco, Nokia Mobile Phones, Nokia (NYSE:NOK)

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Nokia has long been touting its ambitions of an eco-friendly future and has now taken a small-but-significant step by making available its N79 Eco.

The eco-tagged handset, pictured left, differs to the regular Nokia N79 in one key aspect - it ships with no bundled charger and consequently utilises smaller packaging. The result, of course, is less packaging, less waste and lower costs. All it's asking, says the mobile giant, "is that you keep hold of your old Nokia charger, and use it again".

Although likely to attract its fair share of cynics, it doesn't seem an entirely bad idea. Personally, having recycled older handsets, I have numerous chargers lying around from the likes of Nokia, Sony Ericsson and Samsung. Furthermore, for each N79 Eco handset sold, Nokia will donate £4 to the World Wide Fund for Nature (WWF).

Despite its eco-friendly promise, the no-charger N79 Eco has, we feel, one failing - its price-tag of £319, exactly the same amount as the standard charger-including N79. Persuading consumers to go green with no extra savings could prove to be difficult.

Nokia's no-charger trial is thus far limited to the N79, and the manufacturer has announced no additional charger-free Eco handsets. To get a taste of consumer reaction, Nokia is also conducting a survey in regards to its N79 Eco package. Users can participate in the survey by clicking here and we found the second question to be particularly amusing, it asks; "Is there a particular item missing from this Nokia N79 sales package?"

Official product page: shop.nokia.co.uk



HEXUS Forums :: 23 Comments

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This is just stupid IMO.

They need to release chargers which don't break every 3-4 months (dodgy cable or the connection near the plug) before actually selling phones without the chargers or is this their new business plan to increase their revenue to combat the threats from the iphone or crackberry?
Perhaps Nokia doesn't want the bill for WEEE disposal of all the broken AC-3/4/5x and DC-4 chargers, I also have several of these broken chargers lying around.
what do nokia use for a data connection these days?

Make that a standard mini USB socket and let the phone charge over that. Just like my HTC. Job done.
Here I was expecting some new clever, solar powered phone, or one that generates kinetic energy when in your pocket (like those clever wrist watches)… only to find they are simply selling a phone without a charger?! :stupid:

There's a much simpler solution to this - charge the thing via USB! Calling it “Eco” just because it comes without a charger is blatant marketing.
Nothing new here, when i use to work for O2 and we had the 6230i there was a option to sell it with out a charger,