Sky has today responded to recent sales figures published by rival HD service Freesat by announcing that that its Sky+HD customer base has passed the one million mark following record sales in the first quarter of 2009.
According to the satellite broadcaster, 243,000 new subscribers have joined its premium service in the first three months of the year - a substantial boost triggered by a combination of drastic price cuts, nationwide advertising and an increase in the number of HD channels.
The rapid growth has taken Sky+HD's total install base up to 1.022 million, an increase of over 50 per cent compared to the 465,000 customers this time last year. In addition, Sky also adds that its Sky+ functionality is now being used in more than five million homes - that's one in five for the UK and Ireland.
