LG BRINGS THE FIRST PASSIVE 3D-READY TV TO UK CONSUMERS

London, UK, 31 March, 2010 - LG Electronics (LG) today unveils plans to further compliment their existing 3D portfolio by offering a passive technology 3D-ready TV (LD950) for consumers to buy for the first time. The 47-inch LCD 3D-ready TV, along with a second active 3D-ready TV (LX6900), will be available in May and is the latest addition to LG’s 3D portfolio.

This updated portfolio makes LG the only manufacturer in the world to provide consumers the accessibility of passive technology - making it even easier to enjoy 3D with all your friends and family - and the ultimate picture quality with active technology.

Earlier this year, LG was the first manufacturer in the UK to introduce to consumers its passive 3D technology LCD TV (LD920), which is being rolled out in pubs across the UK and Ireland. Viewers will be able to watch live football including Premier League matches broadcast by Sky in 3D, prior to the introduction of Sky 3D to millions of homes later this year. In addition, this spring, LG is also bringing to market the world’s first Full LED 3D-ready TV (LX9900) which uses active 3D technology.

Bringing an accessible and convenient 3D experience to consumer’s living rooms, the LD950 comes with four pairs of polarised glasses, perfect for sharing the ultimate 3D experience with family and friends. The model, which also allows consumers to view standard content in high quality, is also supported by HDMI version 1.4, meaning that viewers can access 3D content via 3D Blu-ray players, such as LG’s BX580 as well as future 3D services from Sky and Virgin.

Stephen Gater Head of Marketing LG Home Entertainment Company, commented, “There has been overwhelming consumer interest and excitement in 3D TV since the beginning of the year and we want to respond to that demand as best as possible. With these two new 3D TV models, we are bringing an even better 3D offer to market this spring and hope to provide even more consumers with the excitement and thrill of the 3D cinematic experience into the comfort of their living rooms.”

LG is committed to securing a dominant position in this fast growing market expected to surpass 80 million units by 2014, and aiming to achieve 25 percent share of 3D market in 2010. LG’s strategy includes plans to offer a diversified line-up of products in screen sizes from 42 inches to 150 inches utilising both polarised and shutter type glasses and to launch a family of 3D products including LED, LCD TVs, Plasma TVs, Blu-ray disc players and the world’s first Full HD 3D projectors.

LD950 Product specs: