London, UK 17th May 2010: PURE – the world-leading radio maker – is creating a “Digital Radio Explained” booklet to clear up a number of confusing messages around digital radio switchover and the Digital Economy Act.
The “Digital Radio Explained” booklet will include a number of frequently asked questions, which will be available as a separate download on www.pure.com*. The booklet will be obtainable from retailers throughout the UK from June 2010 and both documents will be downloadable from the PURE website.
Colin Crawford, PURE’s director of marketing said, “There have been many confusing messages around the digital radio switchover and as the brand most people choose for digital radio, we believe it is our duty to help relay clear and honest answers to consumers and dispel any myths around the switchover. The materials that we are developing will easily and quickly cover any questions consumers might have about the digital switchover.”
For more information, please visit www.pure.com or call +44 (0) 845 1489001.
