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1 million video downloads for iTunes

by Steve Kerrison on 31 October 2005, 20:03

Quick Link: HEXUS.net/qadwz

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That was quick, wasn't it? On 12th October Apple made videos available on iTunes, to tie-in with the launch of the 5th generation iPod, which features video playback support (but don't call it a video iPod, or hardcore iFanatics will lynch you). As the month closes, Apple has announced 1 million video downloads from iTunes.

It seems there's no stopping iTunes and the ever-trendy iPod, with Apple planning to widen the scope of the content offered by the iTunes service, according to Mr. Jobs. Quite why anyone would want to pay to download a video and play it back on a low resolution screen is anybody's guess, but clearly people want to, and are, so hats off to Apple for another winner.

At the time of writing Apple's shares are up 5.64%. You can check out Apple's official press release by pointing your browser in this general direction.

HEXUS Forums :: 3 Comments

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Posted by unreal - Mon 31 Oct 2005 21:11
Wow that was startlingly quick. Does this offer a legal alternative to TV series like Desperate Housewives as opposed to the illegal popular way with torrents? No wonder its done so well… because I know that 1 million video iPods haven't been sold
Posted by Gorgeous - Tue 01 Nov 2005 12:15
Bollocks read the story wrong…dont mind me.
Posted by Bob Crabtree - Tue 01 Nov 2005 23:40
Gorgeous,

Why not say exactly what you mean?

;)

Bottom line here, of course, is that if you have the latest iTunes installed - Mac or Windows - and fancy downloading some legal videos, Apple's going to sell them to you, and you can watch them on your computer even if you don't have a video-capable iPod.

Currently, Apple's real strength is in music videos (at £1.89 per song), but I'd be massively surprised if the company wasn't able, worldwide, to do deals soon with a whole lot of TV companies for the sort of TV-programme downloads it's already made available in the States.

I'm usually VERY cynical about Apple - and that's unlikely to change - but have to say that I think the company has likely hit on a goldmine of unmet demand for legal video downloads, and will really start creaming it when it's able to tie up deals with TV companies and, quite possibly, with movie companies that are willing to have their stuff distributed this way, too.

Bob