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Pioneer US Blu-ray player launch delayed three months

by Bob Crabtree on 9 June 2006, 12:30

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Pioneer won't as promised be launching its first first Blu-ray Disc player in the USA this month, according to TWICE magazine. Instead, the company is delaying the introduction until September when it will be selling the player at a lower than expected price - $1, 500, rather than $1,800.

The consumer electronic retailer's mag also reports that,

Pioneer marketing and product planning director Paul Meyhoefer disclosed the change in plans during a product line review that emphasized upmarket Elite series models of plasma TVs and audio components.
 
A company spokesman said Pioneer decided to delay the shipping date on the Elite BDP-HD1 Blu-ray player in order to make sure it would perform optimally upon release.

Pioneer’s spokesperson said that the company, like Sony and Sharp, plans to highlight the 1,080p output capability of the Blu-ray player and the 1,080p input capability on its forthcoming Elite 50W-inch 1,080p high-definition plasma monitor (shipping in July at a $10,000 suggested retail) in advertising and promotional efforts in the fall.

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TWICE - Pioneer Delays Blu-ray Player (registration required)



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