Sky offers multi-platform coverage of UEFA Champions League

SKY SPORTS OFFERS NEW MULTI-PLATFORM COVERAGE OF UEFA CHAMPIONS LEAGUE

SKY SPORTS will offer the most comprehensive coverage ever of the UEFA Champions League with content available across five different services

As well as live coverage across two Sky Sports channels, for the first time; Sky digital viewers can access new interactive options, Sky Sports HD will offer live high definition games, matches will be streamed at http://skysports.com, and mobile users can see post-match highlights.

The new ways of watching the new UEFA Champions League are:

·         HIGH DEFINITION - Manchester United and Arsenal’s opening matches on Wednesday will be the first UEFA Champions League games to be broadcast in HD.  Sky HD offers even clearer, more vibrant pictures to viewers with an HD-ready TV and Sky HD box and subscription.

·         INTERACTIVE - Sky digital viewers can, for the first time, keep up to date with a new goal alerts service as well as choosing from 14 different matches this week. Viewers select their game, or switch between games, by pressing the red button on their remote handset to launch Sky Sports Active and using a simple on-screen menu.

·         ONLINE - Starting with the first Group Stage games on Tuesday 12 September, matches will be streamed live through skysports.com.  As an introductory offer, users can access any of the 14 games offered live by Sky Sports on a PPV basis for £3 (€4.50) per match.

·         MOBILE - Sky Sports will offer in-game goal clips and post-match highlights from all UEFA Champions League games to mobile phones.  Users should check their mobile operator for details.

The latest update to the interactive service for UEFA Champions League – a service launched three seasons ago – is the ‘Goal Alert’ facility which brings updates on goals as they are scored.  A new ‘Quad Split’ option is also available for the first time, allowing viewers to watch four matches on the same screen on Wednesday evenings.

Piers Croton, Director of Sky Sports Networked Media said:  "Three years ago Sky Sports introduced multi-match choice options to British TV through Sky digital and our live interactive service.  Now we’ve extended the proposition so that our customers can keep right up to date and follow the UEFA Champions League just about wherever they are".

In two weeks time, from Friday 22 to Sunday 24 September, The 2006 Ryder Cup will be the first single major event ever to be shown live across the range of new platforms as well as standard definition television with coverage available in HD, through broadband, via mobile and, for Sky digital viewers with a range of interactive options.

UEFA CHAMPIONS LEAGUE – LIVE

Sky Sports, Sky Sports HD, Sky Sports Active, Sky by Mobile and Sky Broadband

From Tuesday 12 / Wednesday 13 September 2006