The news
User-generated video of the sort seen on YouTube will be one of the key drivers of mobile TV, according to a report from the London School of Economics commissioned by Nokia. The report - This Box Was Made For Walking, by Dr Shani Orgad - says, "Mobile TV will become a multimedia experience with an emphasis on personalisation, interactivity and user-generated content".
The 21-page LSE study (3MB PDF - right-click to download, left-click to view) is claimed to be first comprehensive report on the impact of mobile television. It reckons that mobile TV will evolve to give a more personal and private experience than traditional broadcast TV, with content providers and advertisers tailoring their offerings more specifically to individual users and the medium - and users themselves better placed to choose what is most relevant to them and able to create and upload their own TV content.
Content will need to be made suitable for the "snacking culture" of mobile TV, the report says. Likely changes are said to include:
* Much shorter and more
concise news bulletins
* A greater emphasis on talking heads and close ups, in place of widescreen - due to the small screen size
* User interactivity in the plots of reality TV shows and game shows
* More user-generated content
* Programmes made in bite-size sections suitable for mobile TV, as seen in China already with the movie Kung Fu Hustle, which was made in ten segments. These segments the report calls "mobisodes"
* More local content that's relevant to the "here-and-now" of viewers.
* Ads that are just five or seven seconds long
* A greater emphasis on talking heads and close ups, in place of widescreen - due to the small screen size
* User interactivity in the plots of reality TV shows and game shows
* More user-generated content
* Programmes made in bite-size sections suitable for mobile TV, as seen in China already with the movie Kung Fu Hustle, which was made in ten segments. These segments the report calls "mobisodes"
* More local content that's relevant to the "here-and-now" of viewers.
* Ads that are just five or seven seconds long
The report predicts that because people have their mobiles with them throughout the day, there will be new prime viewing times that broadcasters need to respond to - with midday becoming especially important - though not necessarily replacing traditional early morning and late evening prime times.
You can check out the press release about the report on page two and download the full report here (3MB PDF - right-click to download, left-click to view).
Thoughts on what you want and expect to see on mobile TV? Share them with us in this thread in the HEXUS.lifestyle.news forum.
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External.links
London School of Economics report - This Box Was Made For Walking (3MB PDF - right-click to download, left-click to view)London School of Economics - home page
Nokia - home page
YouTube - home page
