Sales of high-def LCD TV sets are still powering ahead of those of more expensive plasma models. At least, we've seen no figures to suggest things have change and can think of no other reason why three of the world's top plasma TV makers are announcing that they've got together to promote the claimed benefits of plasma over LCD - with a pan-European advertising campaign and a dedicated web site: http://www.plasma-lcd-facts.eu.
The logo of the campaign being run by Hitachi, Panasonic and Pioneer is:
We’re
not saying Plasma TV is better.
You are.
You are.
And that claim is reckoned to be backed up by the findings of a survey of 603 randomly selected consumers in Cologne, London and Paris - carried out on behalf of the plasma makers, of course.
This is said to show that after watching both technologies side-by-side in home-like viewing conditions, plasma is,
...clearly the screen of
preference, with 61 per cent of people
surveyed saying plasma screens provided a sharper picture –
compared to
21% who preferred LCD.
Click image for larger version -
click here
to visit the site
And, according to the companies,
When it comes to
perception of colour, 65% believed plasma was ahead of LCD (24%) and
similarly, Plasma screens were found to provide the best quality for
motion response speed (62%) versus 15% for LCD – while 23%
couldn’t see the difference between one technology and the
other. In terms of contrast quality, plasma was again number one, with
61% of the vote against 26% for LCD.
Before seeing the Plasma in action, perception of which format would reproduce the truest black level was very much in the balance – 37% felt it would be Plasma against 30% for LCD. After seeing the comparison however, a massive 72% felt Plasma was best for black.
Before seeing the Plasma in action, perception of which format would reproduce the truest black level was very much in the balance – 37% felt it would be Plasma against 30% for LCD. After seeing the comparison however, a massive 72% felt Plasma was best for black.
Perhaps not surprisingly, the web site seems to make no mention of the relative pricing of plasma and LCD - and that's also something we're not expecting to see featured prominently in the plasma companies' joint advertising.
Thoughts on the relative benefits (and pricing) of plasma and LCD? Share them with us in this thread in the HEXUS.lifestyle forum.
