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Evesham makes HD more affordable with cuts to Alqemi LCD TVs

by Bob Crabtree on 14 February 2007, 16:28

Tags: Evesham

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Evesham is slashing the price of its range-leading 42in Alqemi HD ready LCD TV set, making big cuts to its recently-launched TX Alqemi models and trimming prices on other Alqemi sets.

Biggest saving is £400 with the Alqemi 42SX range-leader, which now goes out for £999 (inc VAT), compared to £1,399 at launch. Better still, the 42SX comes with a free upscaling DVD player, the Evesham DVD1000.

That HDMI-equipped player normally sells for £70 and is also a freebie with a second 42-incher, the Alqemi 42S. The 42S has also been cut in price - by £50 - to £899, as has the Alqemi 37SX, now pitched at £799.

However, the price reductions that may make the most impact are the £100 that's said to have been trimmed from the Alqemi 32TX, bringing it down to £499, and the £150 cut from its 37in companion, the Alqemi 37TX, now pitched at £749.

We can see the 32TX, especially, being a massive hit.

Other firms sell 32-inchers at the same £499 price point but there can't be many competitors that offer the wide spread of worthwhile features that the 32TX has and shares with other TX models.

Evesham Alqemi 32TX
Alqemi 32TX

The TX sets support 720p and 1080i high-def resolutions - though native resolution is only 1366 x 768 (WXGA), as is normal with budget models - and have claimed response time of 8ms; twin tuners (one analogue and one Freeview digital); Nicam stereo and virtual surround sound; and an under-screen speaker housing that can be removed if you already have AV speakers in place.

Also worth noting are P-i-P (picture-in-picture); a Cam slot for accessing chargeable Top-Up TV digital channels; a supplied wall-mount; and a decent spread of inputs.

There's a single HDMI port, plus component video, S-video, composite video and two Scarts, along with VGA and DVI ports for computers.

All sets in the TX range are delivered free - though Evesham offers various chargeable installation options - and are backed by a three-year at-home warranty which is reckoned to be carried out by the company's own engineers and to offer the peace of mind of a swap-out guarantee.

Significantly, because the 32TX - like its TX companions - has its detachable speakers below its screen, the set is going to be easier to accommodate in more living rooms.

Even ignoring all the hole-drilling, wall-mounting can be a messy business. It enforces an awkward separation between the set and associated AV gubbins that typically sit below in a housing unit. That separation of the set from the digibox, PVR, AV amp, VCR, DVD player/recorder and all the rest can result in a lot of ugly wires trailing down the wall unless you're prepared to dig cabling channels and redecorate, too.

But, at 830(w) x 590(h) x 125(d) mm, the 32TX offers a far simpler installation, since it will fit it into the sort of TV housings that currently hold old, large-screen CRT-based sets and AV hardware.

That's in contrast not only with many competitors but also with Evesham's own £599 Alqemi 32SX, which we currently have in for review. This model has fixed, side-mounted speakers and its excessive width - it measures 927(w) x 528(h) x 122(d) mm - meant we were never able to bring it out of our lab to properly test it in living-room conditions without causing mayhem.

Evesham Alqemi_32sx LCD TV set with option GT5 stand and iplayer
Alqemi 32sx LCD TV set with
optional GT stand and iplayer Freeview PVR.
Watch out for our upcoming reviews!



As our review relates - and it will follow close behind next-week's warts-n-all take on the Evesham iplayer - the 32SX produces rather beautiful pictures.

We're kind of hoping that the 32TX will do the same even though it has slightly inferior specs, notably contrast of 1000:1 rather than 1200:1; and viewing angles of 170deg, rather than 178deg.

Thoughts on the TX range and the new, lower prices? Share them with us in this thread in the HEXUS.lifestyle.news forum.

HEXUS.links

HEXUS.community :: discussion thread about this article
HEXUS.lifestyle.headlines :: Yes - Evesham's iplayer PVR does seem the stuff of wet dreams!
HEXUS.community :: Evesham iplayer - the Freeview PVR you've dreamt about!
HEXUS.lifestyle.headlines :: Evesham - more bangs-per-buck with Alqemi LCD HDTVs?

External.links

Evesham - home page
LowestOnWeb - Evesham buying site for Alqemi sets and other CE lines



HEXUS Forums :: 7 Comments

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I've been thinking of splashing out on an Alqemi 32TX. They do seem to offer pretty good value for money - particulary as they come with a 3 year warranty. Has anyone allready bought one of these? Are they any good? Are there other LCD's I should be considering instead?

Cheers
Vroomparrot
I've been thinking of splashing out on an Alqemi 32TX. They do seem to offer pretty good value for money - particulary as they come with a 3 year warranty. Has anyone allready bought one of these? Are they any good? Are there other LCD's I should be considering instead?

Cheers

You can get the Toshiba 32WLT for £565 these days - a very highly regarded set: http://www.digitaldirect.co.uk/products3/index.asp?from=m&mfid=10&tt=Toshiba

The Hitachi sets are also about the same price.

I'd much prefer a known and respected TV brand for just a few pounds more than the Evesham.

The Samsung R7's can be far of that price either…

Nomadd
I was also thinking of buying a HD TV.
But I`m not sure which one.
It shouldn`t be too expensive, but on the other hand, good Quality.
I would use it only for my Xbox360 and as a normal TV (Freeview, Sat) and for DVDs.
Is a 32 inch enough these days?
derchris
I was also thinking of buying a HD TV.
But I`m not sure which one.
It shouldn`t be too expensive, but on the other hand, good Quality.
I would use it only for my Xbox360 and as a normal TV (Freeview, Sat) and for DVDs.
Is a 32 inch enough these days?

Only YOU can say if 32in is big enough. What I would say, though, is that to really get the benefit of HD, 37in is probably the starting point.

Trouble is, it's with sizes of 37in and larger, that you can really notice the line-structure when using an HD set to view standard def footage at ‘normal’ viewing distances.

So, with a 32in, you'll probably feel happier while watching standard def than you would do with a 37in or bigger (where you'll be wanting, all the time, to have your viewing in HD).

I've been quite impressed by the Evesham Alqemi 32sx which we have in for review (and which I noticed today has also been cut in price - from £599 to £549.

Like most “budget” LCD TV sets, the Alqemi 32SX isn't true HD - it's 1366 x 768, not 1920 x 1080 - but, when showing HD, it's very nice indeed especially if you are comparing it to the sort of big-screen standard-def CRT TV set that most of us still have at home.

The spec of 32SX is slightly better than the Alqemi 32TX, as detailed in the original story, but without seeing each of them side-by-side, I wouldn't like to comment whether the extra £50 for the 32SX is money well-spent.

What I would think is true, though, is that it would be better to spend the £499 on an Alqemi 32TX than the £380 that Woolworth is currently charging for a 32in Techwood HD ready set.

My local Woolies had one set up and I thought that the pictures looked dire on the SD demo cartoon they were showing - because, I think, unlike the Evesham models, the Woolies has no SD>HD upscaling.

Same was true with a Techwood 37incher being sold at Woolworth for £549 - really dire picture quality with SD.

As for a specific recommendation - hopefully others will pile in and tell you about what they've got and are happy/unhappy with.
Yeah… 32“ won't do HD any justice, I'd recommend 40” and above, and stick to the better brands…