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Sony Ericsson Adds Light & Colour To Its Global Range

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Press Release

London, UK – 8th May – Sony Ericsson announces two new phones that are borne out of their designers love for the materials and colours found in the natural world. The Sony Ericsson T650 fuses illumination effects with a stainless steel finish and scratch-proof mineral glass, whilst the S500, a slim slider phone, reveals desktop and menu themes that change over time.

The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish.

Take a look at the Sony Ericsson S500 and expect the unexpected. Open the 14mm slim slider to reveal colour accents and ever changing desktop themes. You set the in-phone themes and external light effects to change when you want - with the seasons, as day turns to night or when the weekend begins.

“It’s the details that set these phones apart,” explains Steve Walker, Head of Product Marketing at Sony Ericsson. “Our designers have taken inspiration from nature and the Nordic light to produce phones that are beautiful to look at and alive with energy. They appeal to those that want to celebrate their individuality and express themselves through their choice of phone.”

Sony Ericsson T650

Detail in design stainless steel casing and scratch-proof mineral glass display

Alive with technology desktop animations linked to light effects on the keypad

Without compromise 12.5 millimetre slim 3G phone with 3.2 megapixel camera and media player

Powerful by nature Advanced communications, multimedia functions and connectivity are all second nature to the T650. This slim 3G phone conceals a high performance feature set. The 3.2 megapixel camera with auto focus takes excellent shots, and the 1.9-inch, scratch-proof screen makes it easy to shoot and view your pictures. The mineral glass display is placed directly onto the screen, which makes the colours more intense, improves visibility in bright environments and widens the viewing angle of the screen up to 170 degrees.

As individual as you Once you have taken your pictures, the T650 lets you to share your memories with friends next door or family across the world. You can show your photos on the screen, attach them to messages or post them on the Web using picture blogging.

Designed for everyday When it comes to keeping you entertained, the T650 is a natural. Its media player lets you to listen to your favourite tunes wherever you are, and thanks to the latest Bluetooth™ technology it’s possible to stream music directly from your phone to a headset. A stylish accessory, such as the Stereo Bluetooth™ Headset HBH-DS980 is the perfect partner here and is also announced today.

Stands out within the crowd At just 12.5 millimetres thin, the Sony Ericsson T650 builds on the design heritage of the T610 and steps up as a no-compromise 3G phone that balances form with function.

The T650 will be offered in a choice of two colours – Growing Green and Midnight Blue – and will be a Dual mode UMTS 2100 -GSM/GPRS 900/1800/1900 phone.

It will be available in selected markets from Q3 2007.

Sony Ericsson S500

Ever-changing themes and illuminations that change as day turns to night hidden illumination

Style with substance 2.0 megapixel camera revealed when the slider opens

Individual colours Mysterious Green and Spring Yellow

Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened.

Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen. Take a picture of where you are and blog it straight away. You can also send pictures or video to any mobile phone or email address.

Style with substance The S500 offers more than stunning aesthetics. Add colour to your free time with a media player and expandable Memory Stick slot. So you choose what size of music library is right for you. You can even add a music accessory such as the Music Bluetooth™ Receiver MBR-100 and play your phone music direct through your home stereo. Play 3D games or access the Web browser for easy surfing on the move.

Joined up thinking The S500 arrives with everything you need to connect your phone to your computer. Transfer your favourite music from PC to phone using Sony Ericsson Disc2Phone music management software. Or move images from your phone to your computer without the need for any software. When the S500 is connected, it appears as a drive on your computer. It also features Bluetooth™ 2.0, giving you same fast, robust connection to other Bluetooth™ devices as the T650.

The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE 850/900/1800/1900), available in either Mysterious Green or Spring Yellow.

It will be in the shops in selected markets from Q2 2007.


At a glance:


Features T650 S500
Camera 3.2 megapixel camera with Auto focus 2 megapixel camera
Digital zoom, 3x 3x 4x
Picture blogging Yes Yes
Video recording Yes Yes
Bluetooth™ stereo (A2DP) Yes Yes
Media player MP3/AAC MP3/AAC/AAC+/eAAC+
Music tones Yes Yes
PlayNow™ Yes Yes
RSS feeds Yes Yes
Access NetFront™ Web Browser Yes Yes
Polyphonic ringtones Yes Yes
Speakerphone Yes Yes
Vibrating alert Yes Yes
Video calling Yes No
Email Yes Yes
Picture messaging (MMS) Yes Yes
Predictive text input Yes Yes
Sound recorder Yes Yes
Text messaging (SMS) Yes Yes
Navigation key Yes Yes
Picture wallpaper Yes Yes
Wallpaper animation Yes Yes
3D games Yes Yes
Java Yes Yes
Video streaming Yes Yes
Video viewing Yes Yes
Ever-changing theme No Yes
Illumination effect Yes Yes
Alarm clock Yes Yes
Calculator Yes Yes
Calendar Yes Yes
Flight mode Yes Yes
Notes Yes Yes
Phone book Yes Yes
Stopwatch Yes Yes
Tasks Yes Yes
Timer Yes Yes
Bluetooth™ 2.0 Yes Yes
Modem Yes Yes
Synchronization Yes Yes
USB mass storage Yes Yes
USB support Yes Yes


Accessories


T650 S500
In-Box:
- Battery
- Charger
- 256MB Memory Stick Micro™ (M2™)
- Exclusive desk stand
- USB cable
- Stereo portable handsfree
HPM-75
- Carry Pouch
- PC synchronization program
- User guide


Optional:
- Stereo Bluetooth™ Headset
HBH-DS980

Stream music from your phone straight to your headset and enjoy with clear digital sound
- Bluetooth™ Headset
HBH-IV835

Stylish and discrete with excellent sound quality.
- Bluetooth™ Car Speakerphone HCB-100
Straightforward, high performance handsfree – in the car, in your office or at home.

In-Box:
- Battery
- Charger
- USB Cable
- Stereo Portable Handsfree HPM-61/HPM-62
- Disc2Phone software
- PC synchronisation programme
- User guide

Optional
- Bluetooth™ Music Receiver
MBR-100

Stream music from your phone to your hi-fi for outstanding sound quality
- Bluetooth™ Headset
HBH-PV702

Small and powerful handsfree solution offering great value Stereo Portable Handsfree
HPM-75

A sleek and discreet way to enjoy your favourite music and handle calls



Facts and Figures


T650 S500

UMTS 2100
GSM/GPRS 900/1800/1900

Size: 104 x 46 x 12.5 mm
Weight: 95 grams

Colours:
Growing Green
Midnight Blue

Screen: 262,144 colour TFT
Resolution: 240 x 320 pixels
Size: 1.9 inches
Phone memory: Up to 16 MB

Memory card support: Memory Stick Micro™ (M2™)

Talk time GSM/UMTS: TBD
Standby time GSM/UMTS: TBD
Video call time: TBD

GSM/GPRS/EDGE 850/900/1800/1900


Size: 99 x 47 x 14 mm
Weight: 94 grams

Colours:
Mysterious Green
Spring Yellow

Screen: 262,144 colour TFT
Resolution: 240 x 320 pixels
Size: 2 inches
Phone memory: Up to 12 MB

Memory card support: Memory Stick
Micro™ (M2™)

Talk time: Up to 9 hrs
Standby time: Up to 370 hrs



1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.


HEXUS Forums :: 1 Comment

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“Hidden Illumination”, “Ever-changing Themes,”, “Vibrant Images”, “Mysterious Green” and “Spring Yellow”

Their press release gives the impression that Marketing is dosed up on hallucinogenics.